Top 5 Media Marketing Mistakes (And How to Avoid Them)

Many brands dive into content marketing with good intentions—but without a plan, it’s easy to waste time and money. Avoid these 5 common mistakes.

Mistakes to Avoid:

1. No clear audience persona

2. Posting without a content calendar

3. Ignoring platform-specific best practices

4. Focusing only on aesthetics, not value

5. Not analyzing metrics or ROI